INSIGHTS FOR BRANDS

Learn more about how we will revolutionize your brand’s online presence

Analytics
Measuring your online performance
PERFECT STORE
Perfecting your customer experience
CONTENT DISTRIBUTION
Optimizing your content distribution
MEDIA KIT
Improving your investments in digital media
  • Sell out Track your online sales
  • Pricing Price intelligence
  • Assortment Have a perfect assortment in e-commerce
  • Stockout Reduce stockout events in e-commerce
  • Share of Search Optimize your products' search performance
  • Rating and Reviews Find out how consumers are evaluating and reviewing your products.
Sell out Track your online sales

What is it?

Lett is connected to leading e-commerces to bring to the brands visibility of the sell-out data on each channel. All this process is done automatically, bringing intelligence to the management of the brand in the digital point of sale.
Sell out ecommerce Lett

Benefits:

Tracking sell-out data in e-commerce is critical to measure the ROI of your investments and improve your digital strategy.

 

What kind of data can we offer to you?

  • Revenue per channel, category, brand and SKU
  • Billing by region, state and city
  • Total number of orders
  • Average order value
  • Database exporting options to be used in spreadsheets or BI’s platforms.
Pricing Price intelligence

What is it?

Lett’s pricing feature tracks your products’ price in any e-commerce and compare it with your suggested price and yours competitors’ prices. Our solution provides dashboards and real-time data reports for your team set the best strategy.

 

You can analyse price performance per retailer, category, brand, or custom product groups.

 

Benefits:

  • Identify pricing issues in any online sales channel;
  • Be fast to respond to market changes;
  • Track closely your competitors’s moves in e-commerce.

 

What kind of data can we offer to you?

  • Violation of MAP and MSRP per retailer;
  • Average price violation GAP;
  • Frequency of price violation per retailer;
  • Price comparison with competitors;
  • Database exporting options to be used in spreadsheets or BI’s platforms.

 

Assortment Have a perfect assortment in e-commerce

What is it?

Lett’s assortment module monitors which products are been sold in each e-commerce and transforms this data into market intelligence insights. With the Assortment module, our customers can identify the presence of their products in each category in each site and compare the resulta with competitors.

 

Where do your products can be found?

 

Feature Assortment Lett

Benefits:

  • Insights of new sales opportunity at each retailer.
  • Insights of your share of shelf and comparison with competitors.
  • Tracking the lead time to launch new product in e-commerces.

 

What kind of data can we offer to you?

  • Assortment analysis per site.
  • Database exporting options to be used in spreadsheets or BIs platforms.

 

Stockout Reduce stockout events in e-commerce

What is it?

The Stockout Module helps brands identify product distribution issues in e-commerce. Find out exactly on which sites your products are available for purchase and where they are sold out. In the Insights platform it is possible to track KPIs of average availability of products, brands and categories in each site and identify the main bottlenecks.

 


Stockout is one of the main reasons why consumers stop buying your product and start trying out your competitors’. Reducing stockout events is critical to protecting your market share and increasing sales.

 

Benefits:

  • Calculate the average product replacement time.
  • Give your sales team insights where there are sales opportunities to replace stock out products.
  • Stop losing sales and market share.

 

What kind of data can we offer to you?

  • Average availability index per product per retailer.
  • Average availability index brand, category and retailer.
  • Availability comparison with your competitors.
  • Database exporting options to be used in spreadsheets or BI’s platforms.
Share of Search Optimize your products' search performance

What is it?

Positioning your products on the first search pages on the internet is the best way to boost your visibility in the market. This is because e-commerce is, to a large advantage, the shelf that most consumers look at while shopping.

More than 80% of consumers search online before making any purchase, whether it’s checkout on the internet or in a physical store.

However, how can you measure whether your performance is good or bad? The first step is to define which keywords are most important to your business. Then just let the Share of Search module monitor your performance on each site and calculate your performance indexes.

 

Check the evolution of each product in each e-commerce:

 

Feature share of search Insights LettBenefits:

  • Identify content issues in your product pages that are affecting performance on search engines like Google.
  • Performance comparison of your brands with your competitors.

 

What kind of data can we offer to you?

  • Share of the search: We identify how many products of your brands and of your competitors return in searchs for specific keywords in each e-commerce.
  • We show the exact position of your products in search results, bringing insight into whether or not they are visible to consumers.
  • SKU analysis: for each SKU you have, we can show you all the keywords that this product can be found in searches on each site. With this analysis you are able to optimize the copies used in the description of all your products.
  • Database exporting options to be used in spreadsheets or BI’s platforms.
Rating and Reviews Find out how consumers are evaluating and reviewing your products.

What is it?

The purpose of the Rating and Reviews module is to capture consumer sentiment and shopping experience in e-commerce.

Knowing how your products are being evaluated, systemically and automatically is fundamental to position your brand efficiently and have a short response time to the market. Products that are well evaluated on the internet can have a huge impact on sales and leverage your positioning against competitors.

Lett Insights Rating and Reviews

 

Benefits

  • Automatically monitor your products’ ratings and reviews in any e-commerce.
  • Compare your product’s performance against competitors.

 

What kind of data can we offer to you?

  • Average rating per SKU, per e-commerce.
  • Number of reviews by SKU.
  • Average rating by category, brand.
  • Performance comparison with your competitors.
  • Database exporting options to be used in spreadsheets or BI’s platforms.
  • Images audit Advertise your products with perfect images
  • Product title optimization Optimize product titles for e-commerce.
  • Content Accuracy Delivery a perfect digital content for your consumers.
Images audit Advertise your products with perfect images

What is it?

We identify for you product pages with obsolete, incorrect, or of poor quality images.

 

How do we do it?

 

Our system compares the images that are being used in each website with the reference images of your product in our database. Through this comparison we were able to classify whether the image being used by the retailer is suitable or not, and to assign a detailed classification status.

This feature is of utmost importance to manufacturers in the CPG / FMCG category, since their products stays in the market for many years and always undergo label upgrades, package size, and more.

For shorter-life product industries, such as the electronics industry, this feature can help monitor whether images have minimal quality so users can zoom in and have a good experience. It is also useful to identify whether the retailers are using hero images (or other promotional campaigns images) or not.

 

Benefits:

  • Optimize your branding on the internet.
  • Keep high-quality images and the right packaging in all your product pages.
  • Audit if the retailer is using images produced to increase engagement with consumers. For example, the use of hero images.
  • Avoid complaints from consumers who bought products with old packaging.

 

What kind of data can we offer to you?

  • List of product pages with incorrect or obsolete images.
  • Audit whether the retailers are using hero images or not.
  • List of product pages with low resolution images.
  • Database exporting options to be used in spreadsheets or BI’s platforms.
Product title optimization Optimize product titles for e-commerce.

What is it?

Optimizing product titles in e-commerce is essential to boost search performance and bring higher visibility to your brand.

But how is this possible? The first step is to set a product naming strategy and share it with the retailers.

Setting a strategy:

  • First, you need to define a name structure for products that covers the most searched terms by users. For example, for an electronics manufacturer, does it make more sense to use the term “laptop” or “notebook” in the name of products in that category? According to Google Trends, the term notebook is searched for up to 40 times more than laptop.

 

  • In addition, you need to have some minimal information to let consumers know that this is, in fact, the product they are looking for. For example, a pint of beer must have in the title whether it is 255 ml, 350 ml or 600 ml to offer the a good shopping experience to your consumers.

 

Auditing e-commerce:

Like the Perfect Store module, Lett can automatically identify all sites that are following their naming strategies and identify what are the most common mistakes. By combining the reporting of this feature with the Placeholder (retail integrated platform), it is much easier to build the perfect digital point of sale.

 

Report by SKU:

 

Lett Insights Perfect Store - Title Optimization

 

Benefits

  • Increase online sales.
  • Increase your brand’s visibility and branding on the internet.
  • Better search performance on Google and within e-commerces search engines.

 

What kind of data can we offer to you?

  • Evaluation of presence or not of important information in the product title.
  • Audit the number of characters in the product title.
  • Database exporting options to be used in spreadsheets or BI’s platforms.

 

Content Accuracy Delivery a perfect digital content for your consumers.

What is it?

The Content Accuracy module aims to identify problems and opportunities for improvement in the product registration in e-commerce.

One of the biggest factors of e-commerce cart abandonment is the lack of information on the product pages. Consumers in doubt do not buy.

One of the main causes of problems with reverse logistics in e-commerce is also the registration of incorrect information. The consumer reads one information in e-commerce, buys the product, eagerly awaits delivery, and ultimately receives a product with characteristics different from expected at home. Frustrating, is not it?

All this can be avoided if brands and retailers are able to identify product registration problems before consumers.

 

Lett Insights - Perfect Store - Content accuracy

Benefits

  • Improve consumer buying experience and increase sales conversions.
  • Automatic identification of product registration errors.
  • Prevention of consumer complaints.
  • Reduced costs of reverse logistics for retail.
  • Brand equity.

 

What kind of data can we offer to you?

  • Audit of technical specifications of electronic products.
  • Audit of nutritional tables, ingredients, or any other information that the CPG/FMCG brand deems important.
  • Database exporting options to be used in spreadsheets or BI’s platforms.

 

  • Product Information management (PIM) Place all your product information in one single platform.
  • Content syndication Ensure that your best digital content is being delivered to the retailers.
  • HTML Building Blocks Distribution Efficiently share and publish HTML building blocks in e-commerce
Product Information management (PIM) Place all your product information in one single platform.

What is it?

Managing product information can become a complex task if not done with the right tools. Placing all product information on just one platform and be able to integrate all your teams to use it is the first step.

The best of our PIM (Product Information Management) is that we connect it directly to our retailers’ network through the Placeholder Platform and the entire system is optimized for e-commerce needs.

 

Uploading files:

With Lett’s PIM, you can register as many pictures as you want, video files or links to platforms like Youtube, Vimeo, PDFs, ZIPs among many others.

Lett Insights - Content Distribution - PIM

Product registration information:

Enter all the information the retailer needs to properly register the product on their systems, as well as the information your marketing, commercial, and product teams need to operate internal processes.

 

You can also register fields with information specific to the launch of your product in e-commerce. Among them is the option to upload of HTML Building Blocks with enhanced content.

 

Benefits

  • A single platform to integrate all your teams and product information for offline and online retail.
  • Lett’s PIM is the only system on the market designed to meet all the needs of content management for e-commerce, from content management, syndication up to the e-content audit.
  • Share information with the retailer in a way that is totally integrated with the PIM, without any reworking.
  • All data present in the PIM can be used as a reference to audit the correct registration of the product in e-commerce.
  • Content syndication: Ensure that the content of your products is being delivered to the retailer in the required format.
Content syndication Ensure that your best digital content is being delivered to the retailers.

What is it?

Content Syndication is a feature of Lett’s digital content management module that helps brands publish product information to retailers with full quality control.

With this module you can define what minimum information is required for a product to be published in the Placeholder and available for retail use.

For example, every product published in the Placeholder must have a main image, a title, EAN code, manufacturer name, and brand name. However, you can define what these minimum information is for your reality and ensure total standardization of how your products come to market.

Lett Insights - Content Distribution - Syndication

 

In addition to the mandatory minimum information, you can also define additional optional fields.

The Content Syndication feature is a great differentiator for brands that want to engage their partners to consume content from their products directly from a central, up-to-dated, brand-driven database (not from external sources such as Google).

 

Benefits:

  • Quality control over the content distributed to the retailer.
  • Standardization of information between products of the same category.
  • Increased retail engagement in consuming the information of your products in a source of information trusted and controlled by your brand.
HTML Building Blocks Distribution Efficiently share and publish HTML building blocks in e-commerce

The main difference between the online and offline shopping experience is in the absence of a sales man presence at the time of the digital consumer’s purchase decision.

So if there is no sales man in e-commerce, the product presentation on the website should be self-explanatory and flawless.

 

What are HTML Building Blocks?

One of the most effective ways for brands who want to create product pages that do well this role is through enhanced product descriptions, or HTML Building Blocks.

These building blocks are like small sites that are “published” into product pages in e-commerce. A major challenge for brands that produce this type of material is to have them actually implemented by retailers in e-commerce. This process is often difficult because it can involve the IT team in the platform to upload the files and implement the building blocks into the product page. It takes time and ends up competing with an extensive list of other IT priorities.

 

HTML Building Blocks Publishing:

With the HTML Building Block Publisher of Lett this problem no longer exists. Lett has an integration with the e-commerce platforms and can implement any html block automatically with just one click. The implementation works like this:

  1. Your brand uploads the files on our platform;
  2. We notify retailers about new content available in the Placeholder;
  3. The retailer sees a preview of your HTML building block and they only need to click a button to authorize us to instantly publish it.

 

Benefits:

  • The implementation process is super easy.
  • We do all the work for the retailers, they just need to authorize the publication.
  • You have access to the performance metrics of your HTML building block: pageviews, conversions, and much more.
  • Banner Monitoring Track the execution of in-store marketing campaigns in e-commerce.
Banner Monitoring Track the execution of in-store marketing campaigns in e-commerce.

What is it?

Investing in a marketing campaign and not being sure if it is running as planned can be a big problem. When it comes to banner campaigns in e-commerce, this is a recurring point, since launching campaigns on e-commerce platforms is still a fairly manual, error-prone process for the retailers.

With Lett’s banner monitoring, our system automatically audits for you if your in-store marketing campaigns are running as planned.

 

Benefits

  • Make sure your media campaigns are running on e-commerce and avoid investment losses.
  • Have a campaign run history to measure ROI.

 

What kind of data can we offer to you?

Daily analysis of the presence of your banners at each site, measuring whether the location and dynamics of the campaign were executed as planned.