PLACEHOLDER FOR RETAILERS

Learn more about how we will revolutionize your brand’s online presence

CATALOG
Boosting your online catalog
PERFECT STORE
Perfecting your customer experience
AUTOMATIC CONTENT UPDATE
Optimizing your product content update process
SELL-OUT
Sharing sell-out information with your partners in an easy way.
  • Product Catalog Online products catalog
  • Smart download Download the images in the format you need.
  • Export Database Export of product registration forms
Product Catalog Online products catalog

What is it?

A major challenge today for retailers is to have access to a product information database that is updated, complete, and easy to use. Product information is important for e-commerce, marketing, purchasing, and other teams inside the retailer structure.

However, even today, many vendors are sending this information through e-mails, flash drives, shared folders… It is a chaos! Processing all this information demands a high effort and cost for the retailer.

 

Compartilhamento de informações entre marcas e varejistas no ecommerce

 

The Placeholder Product Catalog is designed to address all of these issues.

 

Placeholder content distribution by Lett

 

Placeholder creates a hub for information exchange between brands and retailers that benefits the entire chain.

 

  • For retailers, the great benefit is being able to receive content from all their suppliers on a single platform, in a standardized way and with quality control.
  • For brands, the great advantage is being able to load the content of your products on just one platform and be able to make that information available to all retailers.

Standardization and quality control

  • All the products of the same category published in the Placeholder have the same information fields. This makes the eshoppers’ experience equally good as they browse through product pages of different brands.
  • Every product published in the Placeholder needs to meet some minimum quality requirements, such as: contain at least one image, fill in the fields of brand name, supplier, EAN, among others.

 

Benefits:

  • Optimization in the product registration process, reducing time to market.
  • Access to a single trusted source of product information.
  • Improved user shopping experience in e-commerce.
  • Reduction of operational costs and elimination of the use of product registration worksheets and emails.
Smart download Download the images in the format you need.

What is it?

One of the most time-consuming tasks for registration and marketing teams is to process product images to be used in e-commerce platforms and to build marketing campaigns.

At many times, these teams need to use softwares like Photoshop to resize images, reduce file size, rename, and more.

The Smart Download feature of the Placeholder was developed to eliminate this process.

 

 

Your team sets how they want to download the images from Placeholder and that is all. From that moment, all the images of the platform will be available in this custom standard.

You can customize:

  • Image dimensions
  • Maximum file size
  • File name
  • Resolution

 

Benefits:

  • Optimization your product registration process
  • Reduction of dependence on the image editor software.
Export Database Export of product registration forms

What is it?

Receiving product registration forms from each one of your suppliers, each spreadsheet in a different format, is a great cost waste of time for retailers.

With Placeholder, all your suppliers can upload product information on our platform and we make sure to share it with you in a standard and high quality way.

With this feature, it will be much easier for you to optimize the handling of product information, saving staff time and eliminating human error.

 

Benefits:

  • Faster and simpler product registration process
  • Standardization of all supplier master records.
  • Images audit Identify products with inappropriate images
  • Product title optimization Identify products with title problems
  • Content Accuracy Identify product content issues in your e-commerce
Images audit Identify products with inappropriate images

What is it?

Advertise products in e-commerce with inappropriate images reduces sales conversions and can increase costs with reverse logistics in e-commerce due to customer complaints.

 

But how to identify and correct these problems?

In most e-commerce this problem is only identified when there is a complaint from consumers or even from the brands themselves. However, there is a smarter way to identify and correct these flaws through the Placeholder.

The Images Audit feature uses images from products uploaded by the brands as reference to our image processing system. Thus, we can identify any image issue automatically for you! This way you can identify images in your catalog that are obsolete, incorrect or low quality.

 

 

Desta forma é possível identificar as imagens que estão obsoletas, incorretas ou de baixa qualidade em seu site e fazer o download da imagem correta.

 

Images download catalog

Benefits:

  • Prevent consumer complaints about the images of your products in e-commerce and reduce costs with returns.
  • Increase sales through attractive product pages with always updated, high-quality product images
Product title optimization Identify products with title problems

What is it?

One of the biggest drivers of a good SEO performance in e-commerce is the product title, or product name. Registering products with optimized titles can bring a big traffic to the e-commerce.

How to optimize titles in e-commerce?

  • First, you need to define a name structure for products that covers the most searched terms by users. For example, for an electronics manufacturer, does it make more sense to use the term “laptop” or “notebook” in the name of products in that category? According to Google Trends, the term notebook is searched for up to 40 times more than laptop.

 

 

  • Using product title suggested by the brands can also be a good strategy for 2 main reasons:
    • First, it facilitates the identification of your product by price comparison mechanisms such as Google Shopping. This ends up bringing more traffic to your store.
    • Second, because many brands already have an intelligence team studying the best product title structure.Therefore, following the brands suggestions can save you time and optimize performance.

In addition, you need to have some minimal information to let consumers know that this is, in fact, the product they are looking for. For example, a pint of beer must have in the title whether it is 255 ml, 350 ml or 600 ml to offer the a good shopping experience to your consumers.

Finally, avoid users’ complaints due to the registration of INCORRECT information in the title of your product pages. This still happens with an unbelievable frequency in e-commerce.

But how do you ensure quality control for a portfolio?

Placeholder offers the feature Product Title Optimization to automatically audit this information in e-commerce for you.

 

Product title for e-commerce

 

Regardless of the title taxonomy of your products, the Placeholder can identify if any important information is missing or if your are using incorrect information.

 

Benefits:

  • Increased performance in SEO. Identification of product registration issues.
  • Access to product title suggestions by the brands.
Content Accuracy Identify product content issues in your e-commerce

What is it?

One of the biggest reasons for low conversion rate in e-commerce is lack of information on the product pages. Doubtful consumers do not buy.

It also causes problems with reverse logistics. The consumer reads one information in e-commerce, buys the product, eagerly awaits delivery, and ultimately receives a product with characteristics different from expected at home. Frustrating, is not it?

All this can be avoided if brands and retailers are able to identify product registration problems before consumers. Placeholder has technology to find product registration problems on your site automatically.

 

 

Benefits

  • Improve consumer shopping experience and increase sales conversions.
  • Automatic identification of product registration errors in e-commerce.
  • Prevention of consumer complaints.
  • Reduce costs of reverse logistics.
  • Brand equity.
  • HTML Building Blocks publisher Publish HTML building blocks with 1 click
  • Images update Using Placeholder to update your product images
  • Product Content update Update your products content automatically
  • Update management Have control over the content updates in your e-commerce
HTML Building Blocks publisher Publish HTML building blocks with 1 click

The main difference between the online and offline shopping experience is in the absence of a sales man presence at the time of the digital consumer’s purchase decision.

So if there is no sales man in e-commerce, the product presentation on the website should be self-explanatory and flawless.

 

What are HTML Building Blocks?

One of the most effective ways for brands who want to create product pages that do well this role is through enhanced product descriptions, or HTML Building Blocks.

These building blocks are like small sites that are “published” into product pages in e-commerce.

A major challenge for retailers is the scalability for creation and implementation of this type of material.

Creating content: If you as a retailer decide to create a html building block for each of your products, the cost will be very high. However, imagine if each brand produces for their products and delivers it ready to be used by you. The scenery gets much more attractive.

Implementation: publishing html building blocks can become a time-consuming and costly task since it is necessary to involve IT staff to upload files and script into every product pages.

What Placeholder can do for you is to receive all the html building blocks from your suppliers and insert it directly into the correct product page of your e-commerce. Everything is completely automatic and fast, your team needs just to authorize (or not) the implementation of the material produced and shared by the brands.

 

Benefits:

  • The implementation process is very simple and the publishing process requires only the approval by the retailer, with one click.
  • We match each html building block with the correct product page in your website.
  • Have access to the html building block and check your conversion rate increase!
Images update Using Placeholder to update your product images

What is it?

Updating or publishing new images to your product pages is still a fairly manual, inefficient and error-prone task. Placeholder was designed to make it simple and efficient.

 

How does it work?

Placeholder connects to your e-commerce through APIs so you can mange all your product images in a smarter way. With our integration, the entire image updating process comes down to a click. Forget about receiving images from hundreds of suppliers, downloading them, processing and uploading it to your platform. Let us do it for you.

Benefits

  • Optimization of the product registration process.
  • Reducing the time to market of new products.
  • Optimization of costs and operational resources.
Product Content update Update your products content automatically

Updating or publishing new images to your product pages is still a fairly manual, inefficient and error-prone task. The same thing happens for updating titles and product descriptions.

Placeholder Content Update feature has been designed to simplify and optimize all of this.

 

How does it work?

Placeholder connects your e-commerce through APIs so you can manage and synchronize all product content from our catalog directly to your product pages.

With this integration, the entire content update journey comes down to a click.

 

Benefits:

  • Optimization of the product registration process.
  • Reducing the time to market of new products.
  • Optimization of costs and operational resources.
Update management Have control over the content updates in your e-commerce

What is it?

Manage all the data exchange between Placeholder and your e-commerce platform.

All the images, copies and product title that you have updated in your e-commerce using our API integration is available for consultation and approval.

You have total visibility and traceability of what is going on.

 

Benefits

  • Process traceability.
  • Quality control
  • Sharing Sell-out Compartilhe seus dados de sell-out de forma inteligente com seus fornecedores.
Sharing Sell-out Compartilhe seus dados de sell-out de forma inteligente com seus fornecedores.

What is it?

Working collaboratively with the brands can be a great opportunity to your e-commerce. Online sales is a huge universe, and the more collaboration there is, the more likely it is to achieve meaningful results.

One of the ways to build and strengthen relationship with your suppliers is by sharing sell-out data from your e-commerce. With this data in hand, the brands can justify investments in marketing, buying in-store media in your website, and negotiate better promotional campaigns with you. This procedure is already used by many retailers, however it is still a manual process that requires a lot of operational work.

Placeholder helps e-commerce managers to share data with their suppliers 100% automatically, completely eliminating the work of exporting reports to each brand and periodically sending them to right people.

 

Benefits:

  • Share sell out data and attract more brands’ investments.
  • Reduce complexity and operational costs.
  • Stop receiving emails and calls from your suppliers asking for performance data.
  • Have complete control of who is accessing your data.