“Without Lett's solutions, we wouldn't be able to introduce as many retailers to our consumers as we do. Lett's team is great at delivering digital solutions that interface between retail and industry. As a result, Mondelez's e-commerce grew by three digits.”

“With the growth of digital sales, we sought a solution that would be more compatible with Brazilian retailers to create more effective media campaigns. The results were very good. In a single campaign, the conversion rate jumped from 4% to 8%.”

“Monitoring metrics with Lett has made and still makes a difference in the credibility of Ambev's brands in e-commerce, as it helps consumers to connect with them, making them less dependent on a price choice. Thus, they can choose where to buy with a fair price and focusing on the quality of the products.”

“I control the availability of stock at the retailer through the partnership with Lett. Unlike physical stores, which need a promoter to perform this activity, in e-commerce I can read more than a thousand combinations between stores and SKUs in a single dashboard, which makes my decision making and creation of action plans much easier.”

“The partnership with Lett is changing Ambev's thinking in relation to e-commerce, because the results are now visible. What was supposed to be a specific campaign just for Black Friday became a goal for more than 200 people in Sales, Marketing and Trade teams.”

“Lett's tools brought us a better understanding of how our consumer navigates and how we could improve our storefront, which directly impacted our conversion results.”